It has been really interesting to see your thoughts on our awareness campaign in the media so far, and I just wanted to give you all a bit of an update on how the week has been going. So far, there has been over 450 pieces of coverage about Parkinson's Awareness Week.
Coverage is still coming in and we are keen to make sure that as many media outlets as possible talk about the condition. Key to the success of our coverage so far has been having an army of case studies across the UK willing to bravely share their experience of Parkinson's with their local media so that we can highlight the realities of the condition beyond the statistics.
I thought that you might also like to know that we have also approached The One Show to investigate whether, in the light of Michael Bublé's comments, they would consider talking about the condition in more depth - as you know with such a crowded news agenda this week, there is no guarantee.
As I mentioned, key to all of our media coverage are our case studies that choose to speak publicly about their experience of Parkinson's. We also provide basic information on Parkinson's in all our press releases - you can see the one for Parkinson's Awareness Week here: http://bit.ly/13g1XMP
Here are some examples of our media coverage so far:
Our Chief Executive, Steve Ford and Ruth Martin, who has Parkinson's, on Channel 5 news: http://bit.ly/Z2zfM8
Matt Eagles for the Huffington post: http://huff.to/15eY0Ie
Jane Asher in the Mail Online: http://bit.ly/1129ISI
We're also providing basic information on what Parkinson's is through case studies on our website along with information on how the public could respond more supportively: http://www.parkinsons.org.uk/myshoes
We can't control everything the media presents about Parkinson's but, alongside people affected, we're doing our best to educate journalists as well as the public. Feel free to ask any questions you have about our approach to Parkinson's Awareness Week here.