WHAT A LOAD OF RUBBISH AND HOW INSULTING.
More expensive drugs really DO work better (but only because we think they will)
Patients expected a £1,000 drug to be more effective than cut-price version
As a result, their symptoms improved more when on expensive medicine
But neither of the drugs were real - both were just salty water
Finding ways to use power of the mind could make drugs more effective
By FIONA MACRAE, SCIENCE CORRESPONDENT FOR THE DAILY MAIL
PUBLISHED: 21:00, 28 January 2015 | UPDATED: 07:44, 29 January 2015
We’re all guilty of thinking an expensive wine must taste better than cheap plonk.
And it’s easy to believe a £20 lipstick will surpass a budget brand.
Now it seems the same is true of medicines.
A study found that Parkinson’s patients expected a £1,000 drug to be more effective than a cut-price version.
As a result, their symptoms improved more when on the expensive medicine.
Trick: Patients who believed they were taking expensive drugs were more likely to think they were effective.
The twist is that neither medicine was real. In fact, both ‘drugs’ were nothing more than salty water.
The US study suggests that finding ways to harness the placebo effect, in which mere expectation and positive thinking can improve health.
The University of Cincinnati researchers said that finding ways to harness the power of the mind could make drugs more effective.
It would also allow doses to be reduced, so cutting cost and the risk of side-effects.
Twelve men and women with Parkinson’s disease were told they would be given two injections of the same drug.
Read more: http://www.dailymail.co.uk/health/article-2930157/More-expensive-drugs-really-work-better-think-will.html#ixzz3QRNEwUH9
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