Thanks for your response.
We may do TV advertising in the future, but for now do not have sufficient funds allocated to this area of our work so are focusing our awareness raising efforts on more targeted campaigns. However, we do have a YouTube channel where you can see some of our awareness films that you can share on social media – visit YouTube.com/ParkinsonsUK
As an existing supporter of Parkinson’s UK, you may not see advertising from us for the ‘Parkinson’s Is’ campaign. This is because our video adverts will be carefully targeted to certain people.
The campaign is aimed at new audiences for Parkinson’s UK who aren’t impacted by the condition. This will help connect even more people to Parkinson’s. We’re aiming to increase awareness that Parkinson’s is serious in a younger audience (aged 25 - 44 years old), who spend a lot of time online. We’re also targeting more traditional charity supporters (aged 45+), who are likely to engage with charity campaigns. These audiences have been chosen as our research shows they are open to supporting us.
However, you will still see content supporting the campaign on Parkinson’s UK’s social media channels (Facebook, Instagram, Twitter and LinkedIn) and stories placed by our media team in the press.