We may do TV advertising in the future, but for now do not have sufficient funds allocated to this area of our work so are focussing our awareness raising efforts on more targeted campaigns such as Parkinson’s Awareness Week. Over the last few years, we were able to achieve fantastic results with a budget of just 0.3% of what a TV advertising campaign would cost.
As you know, Parkinson's is so complex it's almost impossible to explain quickly and easily. That’s why in Parkinson’s Awareness Week 2014, we decided to make a short film explaining very simply: there’s much more to Parkinson’s than you might think, which had 64,739 views.
We also created one for 2015 to tackle misconceptions about the condition: ‘Up your friendly’ which had nearly 50,000 views. We kept to a small budget and cut costs by doing as much as possible in-house and using volunteers as the cast.
In terms of other TV opportunities, our Press team manage our approach to this – we’ve been on the news, breakfast chat shows and Newsnight.
I hope that helps answer your question about TV campaigns, if you'd like any more information please do let us know.